If you read our last blog post, you’ll know it’s not a good idea to dial down your social media activities during the summer. In fact, as we saw in July, it’s actually a great time to ramp them up. However, we’re all human. And despite our best intentions, things something go awry – and social media is one of them!
So if you’ve neglected your Facebook and Twitter pages over the summer months, don’t panic. I assure you, you won’t be the only one! Instead of worrying about it, here are some positive actions you can take to kick start your accounts and re-engage your followers.
- Try the personal touch
A great way to get people interested in your Facebook and Twitter posts is to personalise your content towards them, their business or their interests. Try tagging individuals who are already prospects or existing customers in your posts, as they’re more likely to respond.
You could also target ‘synergy’ businesses – in other words, those that do similar things to your own business, but have a different client base. Above all, think about what’s relevant and useful to the people you want to talk to. The conversations will be flowing away and you’ll be back on track before you know it.
- Fire off an email shot
I’ve said it before and I’ll say it again: as business owners, it’s our responsibility to make it easy for customers and prospects to communicate and do business with us. So rather than waiting around for people to connect with you on social media, invite them to do so. Send out an interesting and informative email with links to your Facebook and Twitter accounts, encouraging people to like and follow your pages for more of the same.
You could even go a step further and offer a ‘freebie’, such as a free webinar or Facebook Live session. Offering something of value for nothing can be a very powerful way to develop ‘know, like and trust,’ starting your prospects off down the road to becoming paying customers.
- Take a fresh perspective on content
Spend some time looking at the analytics and insights reports on your social media accounts. Which posts are engaging people and triggering interactions such as likes, comments and retweets? And which aren’t? By reviewing your posts in this way, you’ll be able to fine-tune your content going forward, so you’re talking to the right people in the right way.
You could also revisit how you approach creating your content. If you have the time and inclination, you can of course write it yourself. But there’s always a danger that you’re a little too close to the business, and you could end up writing about what interests you, not your customers and prospects.
If you find yourself falling into this trap, try using a professional copywriter – someone who’s trained to put themselves in your customers’ shoes and can identify the kind of messages that are likely to resonate. Another option, especially if you’re short on time and/or funds, is to use a free writing app like Grammarly to help refine and improve your content.
Whichever approach you take, make sure your social media posts always links back to your website. Again, it’s all about making it as easy as possible for people to get in touch with you or find the information they want online.
- Review your profiles
When was the last time you updated your Twitter or Facebook profile? If it’s been a while, your business could have changed direction completely in the meantime! Take some time to refresh the written content, adding in details of new products or services if relevant, and perhaps a few details about recent projects. Change your profile photo for a up to date one, too, and add in new images that are relevant to the work you’re doing at the moment.
Not sure why this matters? Well, research suggests that people take no longer than 5 seconds to assess who you are, the nature of your business and what you can do for them. It stands to reason that if your profile is obviously out of date, they’ll click away in the blink of an eye. Don’t risk it!
Need a little help? Book a FREE discovery call today!
It’s not always easy to revive your social media accounts if you’ve let things slip. Contact me today to book a free discovery call and find out how Cureton Consulting can help you get back up and running. You can call me on 01530 440 597, email firstname.lastname@example.org or complete my quick online enquiry form. Speak soon!