As the year draws to a close, I’m reflecting on how 2018 went for my business and what’s in store for 2019. In short, it’s been a fantastic 12 months! My business has gone from strength to strength – growing organically, introducing new services and adapting existing ones, and achieving success in four business awards (I won one and reached the finals in the other three).

But that’s enough of blowing my own trumpet! How did 2018 go for your business? Have you stayed on top of your social media accounts and used them to your advantage? How have you coped with the never-ending tide of change that modern business owners are continually faced with?

Of course, Brexit is a big issue for everyone right now. Yet despite all the gloomy talk about recession and economic disaster, more and more people are still deciding to go into business for themselves. That’s proof that, with a bit of entrepreneurial spirit, there are still opportunities out there that dynamic and motivated business owners can access.

My own company is just one example. As noted above, I’ve changed and evolved my offering during 2018, so I can keep giving my clients what they need. For example, I’ve worked on improving my online programme, so the content and delivery are more in line with people’s requirements. My Social Media Mastery programme has grown increasingly popular, too. Over 50% of clients are staying on as part of my online community after the initial training has finished, which is incredibly gratifying.

Reviewing how things went in 2018 has really got me thinking about where to direct my business in 2019. I truly love managing social media for my clients and take genuine pleasure in helping them get great results. But the fact remains that the ideal scenario for social media management is for it to take place in-house.

The end result of this thinking process is that I’ll be introducing a brand new service in January 2019 called ‘Social Media Coach’ (that’s the working title at the moment!) It’s aimed at people who want to gain or improve their skills in social media management – perhaps because they’re unhappy with how their accounts are currently managed, or because they simply want to build their own skills so they can keep things in-house.

Through Social Media Coach, I’ll be using my love of teaching and training to help business owners and marketing managers add real value to their companies through social media. It’s different from my other training courses as I’ll be working with people on a one-to-one basis to fill their individual skills gaps and address their unique social media challenges.

It’s a highly personal service and one I’m very excited about! I feel very blessed and grateful to have some fantastic clients, many of whom have become friends over the years. The ethos of my business is to listen to what my clients want and then deliver it – and that’s what Social Media Coach is all about.

I’m planning to launch my new service week commencing 14 January 2019 (I can’t wait!) In the coming weeks, I’ll be putting the final touches to how Social Media Coach will work so I can provide the best possible service and help my clients get the results they want. If you’d like to know more, or better still sign up as an early adopter, please contact me to discuss your personal coaching requirements.

Finally, I’d like to say a huge ‘THANK YOU!’ to all the clients and suppliers I’ve worked with in 2018. I wish you all a peaceful and relaxing Christmas and a happy and prosperous New Year. And, of course, I’ll look forward to working with you in 2019!