Social media is the shop window for your business

Social media is the shop window for your business

You might this is quite a curious title for a blog article but trust me, all will be revealed – and it will make sense! Let me explain. The idea of social media being the shop window for your business came out of the Facebook Live sessions I run every Friday. These...
Make it celebration time for your business!

Make it celebration time for your business!

If you’ve been keeping an eye on my social media accounts, you’ll know it’s been something of an exciting time for Cureton Consulting recently. I was unbelievably chuffed to be shortlisted for not just not one, but two, prestigious business awards recently – and even...
Social media… it’s not a silver bullet!

Social media… it’s not a silver bullet!

Don’t get us wrong – we love social media! After all, it’s what we live and breathe here at Cureton Consulting and we’ve built a fantastic business on it. But it’s not a ‘one size fits all’ solution when it comes to marketing. Social media should be just one aspect of...
Let your social media slide this summer? Don’t panic!

Let your social media slide this summer? Don’t panic!

If you read our last blog post, you’ll know it’s not a good idea to dial down your social media activities during the summer. In fact, as we saw in July, it’s actually a great time to ramp them up. However, we’re all human. And despite our best intentions, things...
Dialling down your social media this summer? Don’t do it!

Dialling down your social media this summer? Don’t do it!

The summer months are traditionally a quiet time for British businesses, with people taking time off to go on holiday and look after the kids whilst the schools are out. Some lucky business owners even shut up shop for a month or two and conduct a bare-bones operation...
Why the ‘customer experience’ matters

Why the ‘customer experience’ matters

My first ever Saturday job was at House of Fraser in Newcastle, so I was devastated to hear that they’re closing 31 of their 59 stores. Of course, there are multiple reasons for this, but it got me thinking about the importance of the customer experience and making...