Social Media Coach: Planning Ahead

Social Media Coach: Planning Ahead

The modern world of social media can seem a very informal, casual place. With a mere touch of a button we can nowadays post our holiday snaps online for our friends to admire – a far quicker and more streamlined process than in the past, when we would take our camera...
Social media coach: how much is a new customer worth to you?

Social media coach: how much is a new customer worth to you?

Business is all about growth. Without growth, all living things slowly stagnate and die, and that’s why any business – large or small – must always be trying to attract new customers. Yes, there’s a balance to be struck between keeping your existing customers happy by...
Why content is king on Social Media

Why content is king on Social Media

When you talk to your customers, what messages are you giving them about your business? Are you telling them what they want to hear, or simply saying what you want to say? Take the reasons to choose your business, for example. It’s all too easy to go off at a ‘me, me,...
Why you should always start with your social media strategy

Why you should always start with your social media strategy

One of the most common mistakes for companies embarking on a social media campaign is to jump straight into what they want to do before being really clear about why they are doing it. But, unless you know what you are trying to achieve, how will you know when you have...