Why you should always start with your social media strategy

Why you should always start with your social media strategy

One of the most common mistakes for companies embarking on a social media campaign is to jump straight into what they want to do before being really clear about why they are doing it. But, unless you know what you are trying to achieve, how will you know when you have...
Social media coach: Why it always begins with strategy

Social media coach: Why it always begins with strategy

“Look before you leap” – so the saying goes, and it’s never truer than when a company is embarking on a social media campaign. Because social media is just that – it’s used socially for keeping in touch with friends or sharing pictures with relatives –...
Make yourself Memorable

Make yourself Memorable

We have talked about giving 5 star service – but in order to deliver that service, you need to have customers to deliver it to; and that is where making yourself memorable comes in. You could be the very best at whatever you do, but if nobody knows about you, it is...