If you have a social media plan in place, you’ll have a pretty good idea of how things are panning out so far in Quarter 1. Unfortunately, in my experience, decent social media plans are a bit like hens’ teeth – non-existent for all too many businesses! However, if you want to be able to test and measure the results you’re getting from Facebook, Twitter and LinkedIn (plus any other platforms you might use), you quite simply can’t do without one.
It’s all too easy to ‘do’ social media and just bung on the odd post or link without really giving it much thought. But this is where the errors and inaccuracies tend to creep in: spelling mistakes, broken links and the cringe-worthy (if occasionally hilarious) disasters caused by predictive text. It adds up to making a poor impression on your target audience.
A question I’m fond of asking is: ‘Would you build a house without first constructing solid foundations that are built to last?’ The answer is, of course, ‘No!’ So, why would you attempt to ‘build’ your social media presence without putting foundations – in other words, a robust, fit for purpose plan – in place first? You can’t expect to get good results without such a plan.
Helping my clients create a social media plan that’s right for their individual business is a huge part of my work these days. In fact, it’s always the first step I take when working with new clients. And, as we approach the end of Quarter 1, it’s the ideal time to evaluate how your social media accounts are performing so far in 2019, identify what’s working well and what needs improving, and then plan ahead for the rest of the year.
Here are some of the areas you should be thinking about:
- What do you want to achieve from your social media activity? Is it more followers, increased engagement and interaction with your accounts? Or more online enquiries and a growth in sales through your website?
- How does these aims align with your wider business goals? And how will your social media activities fit in with and support your overall marketing plan?
- Who are your target audience(s)? Which social media platforms are they most likely to use?
- What are your prospective customers’ interests, hobbies, desires and concerns? What questions will they want answered about your business?
- What type of content will they find interesting and relevant? Text, audio, video or infographics, or a mixture? What tone of voice should you use for written posts?
- What are your competitors up to online? How can you stand out from the crowd?
- How often will you post and how will you manage and schedule your activity? What tools could you use to save time without looking too ‘automated’?
- How will you measure your results? What will be your process for analysing, reviewing and updating your social media plan during the year?
You might be surprised at just how much there is to consider when creating a social media plan for your business! And if it all looks a bit daunting, I have some great news for you. My usual social media strategy service involves a two hour one-to-one session with individual clients. However, I’ve now condensed this into an abbreviated version that I’ll deliver online – offering a cost-effective solution to business owners with a limited digital marketing budget.
My online Social Media Planning session will take place on Friday 29th March at 1:30pm. To find out more and book your place, just follow this link It’s a fast and easy way to gain the knowledge and skills you need to create your own robust social media plan – so you can really move your business forward and achieve the results you want online.
Like to know more about our services?
There are lots of ways that working with Cureton Consulting can benefit your business! From social media training to our popular in-depth Social Media Mastery course, we offer everything you need to plan and execute your social media activities with success. We even offer social media management if you’d like to outsource. Just visit www.curetonconsulting.co.uk to find out more or contact us today to discuss your needs.