As we have started another lockdown, lots of business owners will be finding themselves at a loose end. But why not make the most of this enforced downtime by doing things you’ve been putting off for a while? Take personal development and training, for example. We all (well, most of us!) have good intentions in this respect but all too often, work and life in general just get in the way.
So, if you’ve been thinking about brushing up on your social media skills, why not take the bull by the horns now? With Black Friday just around the corner, I’m offering a super-special price for my 12 month programme, Social Media for Grown Ups (see below for offer details). The time is right to invest in making sure 2021 will be the year your business starts reaping the rewards of social media success!
It’s all about reacting in the right way
In these uncertain times, it’s all too easy to react negatively to what’s going on around us. But as I said in a previous blog, a much better approach is to focus on what we can do, not on what we can’t. We don’t have a choice about going into lockdown, but we do have a choice about whether we decide to work on growing our businesses or sit back and let the competition take all the pickings.
That’s partly why Social Media for Grown Ups is such a great personal development choice for ambitious business owners right now. As well as the nuts and bolts of social media management, you’ll also learn how to react the right way online. You’ve probably heard all kinds of horror stories about individuals and companies getting into hot water on Twitter or Facebook – and that’s something my programme will teach you to avoid!
What else will I learn from Social Media for Grown Ups?
To recap from my last blog, Social Media for Grown Ups is designed to equip you with the skills and knowledge to make your social media platforms work harder for your business. Even if you have little or no experience in this area, the relaxed pace and 12 month timespan mean you can dip in and out of the programme as you wish, slowly and incrementally developing your skills as you go along.
We’ll cover the four key platforms for businesses – Facebook, Twitter, LinkedIn and Instagram – in detail, making the course ideal for those who want to take a deeper dive into the world of social media rather than simply scratching the surface. We’ll work together to embed what I see as the 4 main principles of social media success:
- Putting a robust strategy and SMART activity plan in place
- Understanding what great content looks like, and building up a strong portfolio
- Targeting the right audience and growing your network with fully engaged followers
- Creating a conversion plan for turning likers, fans and connections into paying clients.
Choose the original (and best?)
Whilst the name may have changed since its inception, Social Media for Grown Ups has always been my baby. To steal a quote from Kellogg’s Corn Flakes, I like to see it as my ‘Original and Best’ (although the other programmes I’ve developed all have their own merits, too)!
What I – and my clients – like most about Social Media for Grown Ups is the sheer variety and breadth of learning you can access during the course. As well as more than 12 hours of online training, you’ll benefit from 4 half day training events (worth £75 each), monthly Q&A support calls, half price one-to-one coaching sessions, and access to a private Facebook group where you can interact with your fellow delegates.
Priced at just £77 a month, Social Media for Grown Ups represents fantastic value for money, as well as the opportunity to learn in your preferred style(s) and at your own pace.
Black Friday Special Offer – sign up for just £40 a month!
Book your place on Social Media for Grown Ups before Friday 27 November and take advantage of this fantastic offer. You’ll save almost half on the standard monthly cost, giving you 12 months of high quality, innovative and interactive learning for just £40 a month! It’s a small price to pay when you consider the benefits a successful social media strategy could bring your business. There are only five places at this fantastic rate so get in touch today!