• Skip to main content
  • Skip to footer

Cureton Consulting

Award-winning social media training in the East Midlands

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • About
  • Services
  • Blog
  • Contact

Does your business pass the ‘Chandler Bing’ test?

By Karen Cureton on 20th January 2021

In recent months, I’ve added a lot of new people to my audience and it’s got me thinking: do they actually know what I really do? In other words, does my business pass the ‘Chandler Bing Test’? (If you don’t know what I mean, this YouTube clip explains it all.) So, as my first blog of the New Year, I’m taking the opportunity to reintroduce myself.

“Karen Cureton – come on down, this is your (professional) life!”

Wind back a few years and you’d have found me neck-deep in a corporate career in the property world. I absolutely loved it and, after 20 years in the sector, I was living the dream as Sales Director for a national house builder. However, I then decided to start a family – and swiftly realised that the two didn’t go together!

It was time for a change, so I decided to combine my two big passions in my first self-employed business venture: sales training. Unfortunately, the global economy had other plans, and the resulting recession led to many businesses reducing their training budgets, or cutting out training altogether. Back to the drawing board I went.

Around this time – the late 2000s – a new phenomenon was just starting to gather momentum: social media. As an early adopter, I was quick to see the potential for companies of all types and sizes to use social media to raise their profiles and reach out to new prospects, all without breaking the bank. So, I started using social media to give my sales training business a boost – and it worked!

Before long, people were asking me I did it, so I diversified my offering to include social media training. Over time, things have continued to evolve and I now have four main ‘arms’ within the Cureton Consulting business:

  1. Sales training. I still do it, although I don’t talk about it much these days. My group workshops and 1:2:1 sessions are personalised to tackle individual sales challenges and meet specific goals.
  2. Social media training. I now offer two online courses, plus group workshops and 1:2:1 training, to meet different needs, budgets and learning preferences.
  3. Social media mentoring. My six month mentoring programme is designed for companies that want to keep social media management in-house, but need personalised support and upskilling to achieve the results they want.
  4. Social media management. There’ll always be business owners who lack the time, skill or inclination to manage their own accounts, so I’ll happily do this for them.

With all these irons in the fire, you might be wondering what’s my overriding vision for my business? Well, for 2021 at least, it has to be “I’m on a one-woman mission to demystify social media!” I’ve always strived to talk about social media in real terms – facts not fluff – and avoid jargon and technical terms that simply aren’t necessary. After all, social media isn’t rocket science (although some agencies might tell you otherwise) and with proper planning and a step by step approach, you’ll give yourself a powerful chance of getting the results you want.

On the other hand, if you over-egg the omelette and make things unnecessarily complicated, social media can be the quickest route to disengaging and alienating your audience. So it pays to invest some time and effort in getting it right!

Book a FREE social media strategy call

If you’d like to discuss your individual social media challenges, why not book a free strategy call with me in January? I have limited slots available, so book now to make sure you don’t miss out. Or, if you’d like to know more about me and my services, take a look at my website, www.curetonconsulting.co.uk.

I’ll look forward to chatting with you in 2021!

About the Author | Karen Cureton
Karen Cureton is an Award winning social media coach and trainer. Helping you to spend more time on your business, less on social media. With over 20 years’ experience in sales and marketing, Karen has worked with scores of clients over the years as a social media trainer and manager in Leicestershire and throughout the East Midlands.
Find out more about Karen Cureton on the about page.

Related posts

Are you ‘Mad as a March Hare’ with social media?
25th February 2021
What are you doing to grow your business in 2021?
4th February 2021
What’s Quarter 1 of 2021 looking like for you?
17th December 2020

Footer

Pages

  • Blog
  • Sales Training
  • Social Media For Grown Ups
  • Social Media Management
  • Social Media Mentoring
  • Social Media Strategy
  • Social Media Training
  • Testimonials

Recent Posts

  • Are you ‘Mad as a March Hare’ with social media?
  • What are you doing to grow your business in 2021?
  • Does your business pass the ‘Chandler Bing’ test?

Contact us

t: 01530 440 597

e: hello@curetonconsulting.co.uk

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Copyright © Cureton Consulting. Handcrafted with by Inspiratti.
Privacy Policy & Cookies