Are you planning your social media content for the month ahead? Make sure you don’t fall into the April Fool’s trap! Avoid posting anything that could be seen as a joke or prank, because it could backfire and make you look bad. Instead, focus on creating valuable content that will engage your followers and help you reach your goals.
I can’t believe it’s been just over two years since the first lockdown started. So much has happened to us all (hopefully some good stuff as well as the less good) and I firmly believe we’ve all learned something valuable from the experience.
With the new financial year just about to start, now’s the time to reflect and acknowledge what we’ve been through – and what we’ve achieved – both personally and with our businesses.
For lots of people I know, putting more time and effort into boosting their online presence is a big priority for 2021. If this sounds familiar, have your measured your results from social media so far this year yet? The end of Quarter 1 is the perfect time to take stock of what’s working well and what needs a tweak or two, so you get the results you want from your plan.
Speaking of plans, if you haven’t got around to putting a social media strategy in place, all is not lost. As I’ve said many times before, there’s no point dipping in and out of social media without a strategy and plan in place – your activities simply won’t have the right impact and you’ll reap little or no reward. And that’s where my Social Media Strategy sessions come in.
Enter Social Media Strategy!
The aim of these 2 hour meetings is simply to create a roadmap for your social media activities, so you have the right foundations to build on with success. Together, we’ll work through your key business objectives and where social media fits in, bearing your target audience(s) in mind. We’ll also talk about your USPs – what makes you stand out from your competitors – and review your current online and offline marketing activities.
Next, we’ll talk about the kinds of content you should be producing and the themes that will interest and engage your audience, before looking at how you currently measure your social media marketing and how this needs to change going forward. Finally, we’ll look at creating a 6 month plan for your social media, which I’ll write up in detail and send to you after the session.
All this in just 2 hours! It really is a fantastic springboard to getting your social media ducks in a row, so you’re primed and ready for action. You’ll leave the meeting with a clear focus and direction for where you want to go with your online marketing – so there’ll be no more random posting, no more bashing away at the wrong platforms and no more long radio silences!
How Social Media Strategy sessions work
Usually, these sessions would take place in person, but Covid-19 has changed all that! However, this is great news for you as I’m able to offer a special lockdown price of £295 (a £30 discount) for Social Media Strategy sessions held on Zoom. This includes producing your 6 month planning document. As these are individual, one to one sessions based purely around your business and its unique needs, this represents genuine value for money.
Book a session today To book a Social Media Strategy meeting, please email firstname.lastname@example.org. Or, to find out more about Social Media Strategy and how you’ll benefit from a session, please visit my website. I look forward to chatting with you soon