I can’t believe we’re nearly at the end of the first quarter of 2023 already! Easter is fast approaching and the year seems to be racing away with us, especially with the much-welcome warmer weather we’ve had in the last few days.
I’m already a quarter of the way through my new Social Media for Trainers programme, which I’m really enjoying (I hope the delegates are, too!) Our latest focus is around content creation and audience building on social media with, as always, planning being at the heart of the process.
Speaking of planning, has Q1 gone to plan for your business? As March draws to a close, now’s a great time to reflect on your online activities over the last three months and take stock of what’s working well and what needs a tweak. So, let’s be honest here: did you have a social media plan in place at the start of 2023? And if not, why not?!
If you did have a plan, firstly: well done! But you need to be honest with yourself about how well it’s working, especially if you already had an established online presence at the start of the year. On the other hand, if you’re a social media newbie and not quite getting the results you’re looking for yet, don’t panic. We’re only three months into the year and I always say it takes at least six months for social media to start providing a genuine return on investment.
Whether or not you’re new to the game, if your Q1 results are less than encouraging for whatever reason, your social media strategy probably needs a rethink. Here are some ideas to consider weaving into your Q2 social media plan to help give your business a boost:
- Revisit your key business objectives for 2023, plus your overall marketing objectives (both online and offline). Is your social media plan aligned with these and designed to help you achieve your goals? If not, make some changes. On a side note, make sure all your objectives – business, marketing and social – are SMART.
- Consider the customer base you want to target. Check they’re still hanging out on the same online platforms you use for your business. Analyse the content types and formats they’re most likely to engage with. After all, there’s no point posting long-winded LinkedIn articles if your audience wants videos and infographics!
- Speaking of content, are your themes on-point and relevant to your target audience? Social media never stands still and you may need to update your content strategy with the latest trends and topics. Again, a bit of research pays dividends here.
- Review your current social media activity. Are you posting at the optimum frequency and times of day for each platform you’re using and audience segment you’re reaching out to? Look at which posts are getting the most engagement (likes, shares, comments etc) and work out why this is. Then, do more of it!
- Make sure your profiles are all up to date with recent, high quality photos / imagery. If any of your products and services have changed, or you’ve introduced new ones, update your profiles accordingly. Ask happy customers to add positive reviews and recommendations to your pages to keep things even fresher.
- Check your business tone of voice and brand personality are coming through loud and clear from your page profiles and in every piece of content you post. It’s important to maintain these when you engage with other people’s content, too.
- Do some competitor research and analysis. What are your competitors doing well that you could learn (not copy!) from? What mistakes have they made that you need to avoid? Does your business have a USP that makes you stand out from the crowd and that you’re not using to full advantage? You could even carry out a SWOT analysis on some key competitors and compare it with a SWOT for your own business. You must be objective, though!
- If you’re finding it hard to build up your own following, have a think about synergy businesses you could hook up with to create joint content or promotions. For example, if you’re a high street hairdresser, why not partner with a local nail bar or tanning salon to put together some special offers for local residents? Reciprocal guest blogging or article writing can also work well for both B2C and B2B companies.
- Think about how you measure your social media marketing results at the moment. Are you getting the information you need to really analyse and understand your performance? If you’re struggling to access useful data, it could be time to invest in new software that makes analysis and reporting faster, easier and more insightful.
Need more sparkle in your socials? Get in touch today!
If your social media plan needs a respin (or you don’t have one yet), I can help with my social media planning services, or if you’re really not sure where to start I have released three power hour sessions at a special April fool rate just book here.
Or, give me a call today on 07793 824 628 or email email@example.com and let’s get the ball rolling for social media success in Q2 and beyond.