That might sound like a strange blog title when Social Media Management is one of the services that I offer under the Cureton Consulting banner. However, there is method in my madness, so let me explain.
In a nutshell, I’ve always believed the best person to manage your company’s social media is someone within your own company. After all, you’re the one with instant access to all your latest business news and insights, as well as a deep understanding of your brand and tone of voice, products and services, USPs and so on.
So, how do you go about doing this, especially if you’re struggling to master social media and get the right results at the moment? I’ll give you a quick example if I may. I recently met with a local business who was in this very same situation. Their first thought was ‘Let’s outsource everything to an expert’, so they called me in to discuss my Social Media Management service.
However, during the meeting, I asked them if there was perhaps someone within the business who’d like to take on the mantle of Social Media Manager themselves and be trained to carry out the role successfully. It turned out there was! I therefore suggested that instead of outsourcing, they go down this route instead and take advantage of my Social Media Mentoring service.
The key benefit to the business, of course, is that they’ll save money in the long run. Naturally, my mentoring services come at a price, but once the team member is up and running, there’ll be no additional cost going forward as there would be with ongoing social media management. This not only adds value to the business but also to the team member being trained, as they’ll feel more motivated knowing their CPD is being invested in.
About Social Media Mentoring
My mentoring service is a structured six month programme, although it can be fast-tracked if necessary, that’s delivered to the business owner or a single team member on a one to one basis. (It’s important to note this isn’t a service for teams or groups; if that’s what you’re looking for, please explore my Social Media Training service.)
Each month, we’ll hold a personalised two hour session, during which we’ll cover all the core principles of social media management to give you a thorough grounding. These workshops can take place at your premises or online to suit your preference. Topics we’ll look at in detail include:
- Planning and strategising for success
- Targeting your ideal customers to grow your audience
- Creating compelling written and visual content
- Converting followers, fans and connections into paying customers
- Testing, measuring and learning from your results using analytics.
We’ll also hold accountability sessions where we’ll discuss how you can take full responsibility for your online presence, so you stand the best possible chance of achieving consistent leads and tangible results from your efforts. There are lots of other great benefits when you sign up to the course too, such as full access to my online Social Media Programme, worth £777.
By the end of the programme, you’ll have mastered all the key online strategies and have the confidence to get off to a flying start as the social media ambassador for your business!
Is Social Media Mentoring for me?
If you can answer ‘yes’ to the following questions, then my mentoring service could be the perfect solution to your social media dilemma:
- Are you struggling to maintain a consistent online presence and get results from your social media pages?
- Would you or a team member like to become your in-house Social Media Manager?
Interested in signing up?
I have just one place available on my Social Media Mentoring programme for the first half of 2024 and I’m looking to fill it soon! So, if you’re interested, please get in touch ASAP for a no-obligation chat, so we can go over your exact requirements and make sure this is the right option for you and your business.
Please drop me an email to firstname.lastname@example.org or contact me online using my short enquiry form. Or if you prefer, you can book a Chemistry Call directly into both our calendars at a convenient time, using the link on my Home page. Hope to hear from you shortly!