Where has 2024 gone? It seems to have whizzed by with so much going on in all our lives as well as the wider world. For me personally, I’ll admit that it’s been something of a year of peaks and troughs – a bit of a rollercoaster you might say. (Or maybe it’s just to do with 2024 being my ‘unlucky thirteenth’ year of trading?!)
However, it’s not all doom and gloom. As we approach Christmas and get ready to ring in the New Year, now’s the perfect time to reflect on what went well this year and, more importantly, what we can change, achieve and do better in 2025. But before I explain my plans for my own business, let me put a little more context around this blog and where I’m going with it.
I think we can all freely admit that 2024 has been a year of serious political turmoil. Major elections in the UK, the US and most recently, France, have caused a great deal of concern and uncertainty for many of us. Global tensions are running high. And as British business owners, the recent budget has caused a lot of anxiety with all kinds of issues around taxation, National Insurance and the cost of living in general.
Given the worries over the future of government support for small enterprises in the UK to improve and develop their teams, it’s no wonder that some business owners have been reluctant to invest in themselves and their staff in 2024.
The interesting thing is that this tide seems to have taken an abrupt turn in recent weeks. In fact, I’ve received more enquiries this month around my Social Media Success for Trainers and Social Media for Grown Ups programmes than in the last six months put together.
Moving on, let’s get to the exciting part (for me anyway!): my plans for 2025. I’ll be focusing much more on memberships than shorter courses, as I find memberships give delegates the best results in the long-term. As part of this, I’ll be rebranding Social Media for Trainers into ‘Social Media Success for Trainers,’ which explains its goal in a nutshell.
The way I deliver the course will change, too, with much more emphasis on implementing learnings within the live training sessions rather than sending you off into the sunset to do it yourself. I firmly believe this approach will give you better accountability for improving your online presence, as well as opening up some amazing opportunities for cohorts to really connect with, learn from and thrive together.
I’ll also be introducing some experts who’ll share their knowledge and experience around their own specialist subjects, such as marketing strategy, to add a whole new depth and dimension to the training sessions. As always, there’ll be Q&As and opportunities to access 121 support each month. We’ll focus primarily on LinkedIn as it’s the main B2B platform, but I’m happy to provide exclusive access to additional training on Facebook and Instagram if you need it.
The all-new, all-singing and dancing Social Media Success for Trainers community will kick off on 3rd February 2025 (I can’t wait!). However, you can sign up today to get early membership benefits, including an hour’s 121 training and a free profile audit, worth over £275. So, what are you waiting for? Let’s get started now and get those guaranteed results going!
When it comes to Social Media for Grown Ups, I’m aiming it at women in business who are overwhelmed by the Internet and/or struggling to create and maintain an online presence that gets results. We’ll cover the four key platforms – LinkedIn, Facebook, Instagram and X – exploring which are right for your business and how their algorithms work. We’ll also cover how to build and engage your audience, and create the kind of content that will turn prospects into paying customers.
My brand new Social Media for Grown Ups membership programme launches in April 2025. But if you sign up before the end of 2024, you’ll enjoy new member benefits worth over £250. Find out more and put your name down at my website today!
Have a question or like to know more?
If you’d like a chat about my new membership programmes and how they’ll benefit your business, please get in touch. You can book a 30 minute Discovery Call, or contact me through my website.
PS. Before I forget, have a very merry Christmas and a happy and prosperous 2025. Cheers!