We all know that today’s business environment is a tough place to be. And it can be a little frustrating (to say the least!) to see other people making a success of their social media pages whilst you toil away day after day without getting the results you want. Indeed, one of the biggest mistakes I see business owners make is focusing purely on posting content, without giving enough thought to who, if anyone, actually wants to read, see or watch it.
Now, I’m not saying that posting content isn’t important. Of course it is: it’s critical! But to really push your business forward on social media or anywhere else, it’s building relationships that counts – something I’ve seen even more clearly than before since joining a local BNI networking chapter.
What this essentially means is that you need to have the right strategies in place before you even start creating your content. You need to fully understand your target audience and what makes them tick, from the online platforms they use, to the kind of language and tone of voice that will resonate, and, crucially, what problems and challenges they have and how your business can solve them. It’s the only way to build up that essential KLT – Know, Like and Trust – that will ultimately turn prospects into paying customers.
If all this makes social media sound like some sort of dark art, I have some great news for you. My Social Media for Grown Ups programme is launching on Monday 7th April and it’s named at women in business who feel overwhelmed by the mysteries of social media, and are looking for a safe space to learn the ropes. If that sounds like you, fantastic!
As you may know, Social Media for Grown Ups has been going for a while. But this time around, I’m super excited to be relaunching it in a brand-new format that’s 100% focused on supporting you to raise your online profile, attract and engage with the right clients, and enjoy the success you deserve for your business. You’ll explore all the key things you need to do consistently to get results, and discover tools and techniques that will make a genuine difference to your business.
So, how does it all work? Social Media for Grown Ups is an online membership community dedicated solely to women in business who are struggling with social media and want to gain confidence, knowledge and skills. There’s a big focus on self-directed learning, but as this can lead to people falling by the wayside, I’ll be keeping you accountable with supported monthly implementation sessions, 121 support and Q&A sessions. There’ll also be live training, with a host of expert guest trainers lined up to share their secrets to success.
The programme consists of seven linked and distinct modules that will take you step by step through everything you need to know to create and maintain a thriving online presence. Social Media for Grown Ups also features additional training in Facebook and Instagram, as well as covering other platforms including LinkedIn and X (formerly Twitter).
You’ll find out which platforms are the best fit for your business, so you can reach out to the right prospects and start reeling in a steady stream of sales. Most importantly, you’ll learn how to make the time you spent online really count, by using it in the right way (no more wasting time on pointless posts!).
The programme is an ongoing membership so this means that you will be staying up to date on all the changes across Instagram, Facebook and LinkedIn. And the best news? Social Media for Grown Ups costs just £47 per month, or £495 for annual membership – making the programme incredibly cost-effective when I can 100% guarantee results when you implement the training.
Like to know more? Book a no obligation call with me to chat about your social media challenges and find out if Social Media for Grown Ups is right for you and your business. You can also find out more about the course and how you’ll benefit at https://cureton-consulting.newzenler.com/courses/smg.
I’d love to be your guide to social media success, so sign up today and let’s get started!